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Label "Vignobles et Découvertes"

Launched in 2009, the Quality Label Vignobles & Découvertes aims at promoting tourism with an interest in wine and vineyard.


It is attributed, for a duration of 3 years, by the Ministers in charge of Tourism and Agriculture, after recommendation of the Conseil Supérieur de l’Oenotourisme, directed by Paul Dubrule. It promotes a destination with both tourism and wine interests offering a range of tourist activities, accommodation, restaurants, visit of cellars and tasting, museum, event…) and allowing the visitor to organize his stay and have access to qualified and quality activities.


The Label Vignobles & Découvertes refers to the collective mark Vignobles & Découvertes whose organization, attribution and renewal process and protection are supervised by strict regulations.


For the professionals of tourism and wine industry, the Label allows to:

  •;">Improve the visibility of their offer, still complicated due to the great number of offers and appellations ;
  •;">Increase the visits of tourists thanks to a better attractiveness
  •;">Develop the tourist possibilities for the wine industry



Qualité "VAL DE LOIRE AMBOISE" – A certified territory

Within the framework of the national launching of wine-tourism Label « Vignobles et Découvertes » created in 2009 by the Conseil Supérieur de l’Oenotourisme and the Ministers in charge of Tourism and Agriculture, the destination « Val de Loire-Amboise » including the wine territories and communes from Vouvray to Chaumont was certified in August 2011. This certification was renewed in October 2014.


A few miles from Tours and Blois, our destination gathers two districts of the Région Centre : Indre-et-Loire and Loir-et-Cher and 4 Appellations: AOC Vouvray, AOC Touraine-Amboise, AOC Touraine and AOC Touraine-Mesland.


You will discover its preserved natural landscapes, an exceptional architectural quality thanks to the historical role of the region, chosen by the Kings, and a sweet way of life marked by the presence of River Loire and the surrounding vineyards.


The assurance of a high-standard stay

This label includes a network of professionals, all committed into the quality of the visitors’ greeting in order to offer a full range of activities for short and long stays within the vineyards.


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